About Us

INSPIRED BY NATURE – MADE FOR THE WILD

True Tribe originates from a strong need to reconnect with nature. The brand is inspired by travelling and reflecting on the beauty and rawness of nature. True Tribe’s vision is to gather a global tribe in need of escape.

DESIGNED IN PARIS

True Tribe operates at two key Parisian addresses: 13 avenue de la Grande Armée in the 16th arrondissement, our showroom location, and 5 rue Etienne Marcel in the 1st arrondissement, our office location. Our Showroom by Arc de Triomphe is where we welcome fellow tribe members to discover our latest collections. Our central office at Etienne Marcel is where we carry out all steps related to our design process in close collaboration with artists and consultants, experts in their specific fields. From trend analysis, sketching to drawing our own prints.

CRAFTED IN THE INDUS VALLEY

True Tribe has set up a small workshop in Karachi, Pakistan, in which working conditions drastically differ from the country’s usual standards: spacious villa and garden, gym facilities, kitchen for all employees etc.

True Tribe’s workshop aims to transfer french know- how in textile craftsmanship to Pakistan and its people. The longer-term vision is to allow Pakistan to diversify its textile economy, currently dependent on fast fashion mass-market giants.

True Tribe’s workshop aspires to provide a stimulating environment where people are respected and able to perform at best of their potential. It is a place where people can take pride in their craft whilst earning a fair salary that reflects a product of quality.

SUPPORTING TRIBES AROUND THE WORLD

True Tribe gave birth from exploring deep into Australia’s most remote locations. The brand took its essence from discovering the artistic heritage of the aboriginals. True Tribe supports the NGO-Survival International-to help defend the rights of aboriginal people around the world.

PROMOTING REFORESTATION

As a way of giving back to nature, True Tribe Plants a tree for every two pairs of shorts sold, through Greenpop, a social enterprise that participates in reforestation programmes in South Africa and Zambia.

QUALITY AND SUSTAINABILITY

We believe that quality and sustainability are interlinked.

A product of excellent quality should originate from ethical production processes and be made to last.

Combining the brand’s Parisian heritage with its sustainable approach to business. True Tribe creates conscious products that age with character.

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