"Disconnect from the frantic world we live in and reconnect with nature and the untamed
part present in each and every one of us". Alexandre Sundberg


Addicted to the outdoors and sports, this globe-trotter is curious about the world around him. For Alexandre Sundberg every new trip is a source of inspiration. For its first collection, True Tribe revisits the timeless cool of the 60s with colours and prints revealed by Oceania’s most pristine wilderness.

Embracing slow fashion, the founder advocates lesser consumption and offers a timeless line with a casual cool vibe.

At only 25, this enthusiastic young man has one ambition: to develop a truly ethical clothing brand and set a new global standard in the textile world.

After four years studying the industry and consulting like-minded textile experts, in 2016 he finally launches TRUE TRIBE.