MANIFESTO
INTRODUCTION
1. TRUE TRIBE'S FOUR PILLARS
2. TRUE TRIBE'S TEN PRINCIPLES
3. PROJECT PAKISTAN
4. PIONEERING SLOW FASHION
5. EDUCATING COMMUNITIES
TRACEABILITY
7. RAW MATERIALS
8. FABRICS & YARN
9. HARDWARE & ACCESSORIES
10. MANUFACTURING
REDUCING ENVIRONMENTAL FOOTPRINT
11. PACKAGING
12. TRANSPORT OPTIMISATION
CIRCULARITY PROGRAMMES
12. TRIBE-CYCLES PROGRAMME
14. TRIBE-REPAIRS PROGRAMME
15. TRIBE-REPAIRS PROGRAMME
SUPPORTED CAUSES
16. GREENPOP
17. SURVIVAL INTERNATIONAL
18. HEALTHY SEAS
MANIFESTO
INTRODUCTION
1. TRUE TRIBE'S FOUR PILLARS
2. TRUE TRIBE'S TEN PRINCIPLES
3. PROJECT PAKISTAN
4. PIONEERING SLOW FASHION
5. EDUCATING COMMUNITIES
TRACEABILITY
7. RAW MATERIALS
8. FABRICS & YARN
9. HARDWARE & ACCESSORIES
10. MANUFACTURING
REDUCING ENVIRONMENTAL FOOTPRINT
11. PACKAGING
12. TRANSPORT OPTIMISATION
CIRCULARITY PROGRAMMES
12. TRIBE-CYCLES PROGRAMME
14. TRIBE-REPAIRS PROGRAMME
15. TRIBE-REPAIRS PROGRAMME
SUPPORTED CAUSES
16. GREENPOP
17. SURVIVAL INTERNATIONAL
18. HEALTHY SEAS
TRUE TRIBE'S FOUR PILLARS
The following four points are the basis of TRUE TRIBE’s raison d’être in today's oversaturated fashion market.
QUALITY
TRUE TRIBE’s ethos was founded on the principle of ethical craftsmanship.
The brand aims to be a major contributor in helping developing countries such as Pakistan diversify their business model significantly dependent on Fast Fashion brands. TRUE TRIBE aspires to achieve this by having all its production vertically integrated as to set its own quality standards and working environment.
TRUE TRIBE focuses on creating lasting products of outstanding quality made more consciously.The brand’s vision is to instill a culture of true luxury and excellence in textile artisanship in all the countries where it manufactures.
CIRCULARITY
The brand’s business model embraces the concept of “Fashion Circularity". TRUE TRIBE offers garments made exclusively from regenerated fibres, whilst putting into place schemes incentivising its consumers to recycle their used clothing. TRUE TRIBE also offers repair services via its atelier for customers that desire to restore used or torn garments.
PROXIMITY
As TRUE TRIBE grows, its key objective as well as biggest challenge is to achieve the most integrated and localised supply chain. Starting 2020, TRUE TRIBE will begin manufacturing in France to meet the increasing demand of its local market.
TRANSPARENCY
Empowering consumers through true transparency. In 2021, TRUE TRIBE will begin adopting the latest blockchain technology to provide each of its conscious consumers the ability to verify the true origin of each component of its product's supply chain.
TRUE TRIBE'S FOUR PILLARS
The following four points are the basis of TRUE TRIBE’s raison d’être in today's oversaturated fashion market.
QUALITY
TRUE TRIBE’s ethos was founded on the principle of ethical craftsmanship.
The brand aims to be a major contributor in helping developing countries such as Pakistan diversify their business model significantly dependent on Fast Fashion brands. TRUE TRIBE aspires to achieve this by having all its production vertically integrated as to set its own quality standards and working environment.
TRUE TRIBE focuses on creating lasting products of outstanding quality made more consciously.The brand’s vision is to instill a culture of true luxury and excellence in textile artisanship in all the countries where it manufactures.
CIRCULARITY
The brand’s business model embraces the concept of “Fashion Circularity". TRUE TRIBE offers garments made exclusively from regenerated fibres, whilst putting into place schemes incentivising its consumers to recycle their used clothing. TRUE TRIBE also offers repair services via its atelier for customers that desire to restore used or torn garments.
PROXIMITY
As TRUE TRIBE grows, its key objective as well as biggest challenge is to achieve the most integrated and localised supply chain. Starting 2020, TRUE TRIBE will begin manufacturing in France to meet the increasing demand of its local market.
TRANSPARENCY
Empowering consumers through true transparency. In 2021, TRUE TRIBE will begin adopting the latest blockchain technology to provide each of its conscious consumers the ability to verify the true origin of each component of its product's supply chain.
TRUE TRIBE'S TEN PRINCIPLES
The integration of sustainability into TRUE TRIBE’S business strategy is based on the following principles:
1. TO MINIMISE the CO2 emissions and environmental impact related to production as well as logistics & operations.
2. TO DESIGN more durable and quality products without compromising on ethics.
3. TO ESTABLISH a culture of sustainability within the organisation by training employees to adopt a slow-fashion methodology in their work.
4. TO MAINTAIN and limit production capacity to ensure an integrated work environment that is manageable and adaptable.
5. TO SELECT suppliers that are fully committed to sustainability whilst operating ethically.
6. TO CREATE and maintain strong relationships with communities in which TRUE TRIBE serves and intends to grow.
7. TO COMPLY with the local regulations in the countries in which TRUE TRIBE operates.
8. TO IMPLEMENT projects that allow TRUE TRIBE to actively promote tomorrow’s circular economy.
9. TO COLLABORATE with like-minded organisations to achieve a more sustainable future in fashion.
10. TO ACCEPT that quality takes time.
TRUE TRIBE'S TEN PRINCIPLES
The integration of sustainability into TRUE TRIBE’S business strategy is based on the following principles:
1. TO MINIMISE the CO2 emissions and environmental impact related to production as well as logistics & operations.
2. TO DESIGN more durable and quality products without compromising on ethics.
3. TO ESTABLISH a culture of sustainability within the organisation by training employees to adopt a slow-fashion methodology in their work.
4. TO MAINTAIN and limit production capacity to ensure an integrated work environment that is manageable and adaptable.
5. TO SELECT suppliers that are fully committed to sustainability whilst operating ethically.
6. TO CREATE and maintain strong relationships with communities in which TRUE TRIBE serves and intends to grow.
7. TO COMPLY with the local regulations in the countries in which TRUE TRIBE operates.
8. TO IMPLEMENT projects that allow TRUE TRIBE to actively promote tomorrow’s circular economy.
9. TO COLLABORATE with like-minded organisations to achieve a more sustainable future in fashion.
10. TO ACCEPT that quality takes time.
PROJECT PAKISTAN
TRUE TRIBE has established its own workshop in Pakistan through ZERO WASTE STUDIO; It's goal: to stand against fast fashion.
The workshop empowers local craftsmen and passes on French luxury know-how by training its employees in a peaceful environment under respectable working conditions.
The atelier serves the needs of the increasingly more demanding and conscious Asian and Middle Eastern market.
A pair of shorts created under the
fast fashion model takes about 20
mins. to make from start to finish.
A TRUE TRIBE pair takes about
4 hours to make.
PROJECT PAKISTAN
TRUE TRIBE has established its own workshop in Pakistan through ZERO WASTE STUDIO; It's goal: to stand against fast fashion.
The workshop empowers local craftsmen and passes on French luxury know-how by training its employees in a peaceful environment under respectable working conditions.
The atelier serves the needs of the increasingly more demanding and conscious Asian and Middle Eastern market.
A pair of shorts created under the
fast fashion model takes about 20
mins. to make from start to finish.
A TRUE TRIBE pair takes about
4 hours to make.
PIONEERING SLOW FASHION
"Pleasure in the job puts perfection in the work."
- Aristotle
PIONEERING SLOW FASHION
"Pleasure in the job puts perfection in the work."
- Aristotle
EDUCATING COMMUNITIES
TRUE TRIBE carries beach-clean up initiatives surrounding the Mubarak village in Balochistan, Pakistan.
TRUE TRIBE seeks to work alongside local communities to help educate and contribute in developing a more
conscious way of living. There is a strong belief that by directly coordinating activities and educating locals,
it nurtures ideas that create a more symbiotic relationship with the environment.
EDUCATING COMMUNITIES
TRUE TRIBE carries beach-clean up initiatives surrounding
the Mubarak village in Balochistan, Pakistan.
TRUE TRIBE seeks to work alongside local communities to help
educate and contribute in developing a more conscious way of
living. There is a strong belief that by directly coordinating
activities and educating locals, it nurtures ideas that create
a more symbiotic relationship with the environment.
In the past season,
The raw materials used in our collection have contributed to the regeneration of:
1.4 tonnes of plastic waste
of which 350kg come from fishing nets.
In the past season,
The raw materials used in our collection
have contributed to the regeneration of:
1.4 tonnes of plastic waste
of which 350kg come from fishing nets.
100% TRACEABLE
100% TRACEABLE
STEP 1: PLASTIC WASTE COLLECTED
- Mediterranean, Adriatic and North Sea.
STEP 2: RECYCLED INTO NYLON YARN
- Ajdoviscina, Slovenia
STEP 3: REGENERATED INTO NYLON FABRIC
- Northern Lombardy, near Lake Como, Italy
STEP 4: SWISS LUXURY HARDWARE
- Mendrisio, Switzerland
STEP 5: MADE IN FRANCE
- Paris, France.
STEP 1: PLASTIC WASTE COLLECTED
- Mediterranean, Adriatic and North Sea.
STEP 2: RECYCLED INTO NYLON YARN
- Ajdoviscina, Slovenia
STEP 3: REGENERATED INTO NYLON FABRIC
- Northern Lombardy, near Lake Como, Italy
STEP 4: SWISS LUXURY HARDWARE
- Mendrisio, Switzerland
STEP 5: MADE IN FRANCE
- Paris, France.
RAW MATERIALS
PLASTIC WASTE
TRUE TRIBE collections are made from yarn fibres that originate from nylon waste collected from
discarded fishing nets, fabric scraps and other marine litter.
The plastic waste is collected by HEALTHY SEAS, a non-governmental organisation made up of
diving professionals removing plastic waste from the Mediterranean, Adriatic and North Sea.
PLASTIC WASTE
TRUE TRIBE collections are made from yarn fibres that
originate from nylon waste collected from discarded fishing
nets, fabric scraps and other marine litter.
The plastic waste is collected by HEALTHY SEAS,
a non-governmental organisation made up of diving
professionals removing plastic waste from the
Mediterranean, Adriatic and North Sea.
YARN
RECYCLED NYLON YARN
Once collected, the plastic waste then goes through ECONYL's regeneration process in Ajdoviscina,
Slovenia. Located in the Vipava Valley region close to the Italian border, the facility processes around
40,000 tons of plastic waste annually.
The nylon polymerisation factory utilises state of the art technology to generate new polymers with
equivalent characteristics and quality to virgin nylon.
RECYCLED NYLON YARN
Once collected, the plastic waste then goes through ECONYL's
regeneration process in Ajdoviscina, Slovenia. Located in the
Vipava Valley region close to the Italian border, the facility
processes around 40,000 tons of plastic waste annually.
The nylon polymerisation factory utilises state of the art
technology to generate new polymers with equivalent
characteristics and quality to virgin nylon.
FABRIC
REGENERATED NYLON FABRIC
The recycled yarn is then woven into a fine regenerated nylon fabric in Northern Lombardy, near Como, Italy.
TRUE TRIBE's supplier, purely specialised in technical sportswear, creates sophisticated light-weight fabrics without compromising on performance and durability.
Produced exclusively in Italy, the organisation relies on a local supply chain to guarantee fair wages,
safety and
health conditions above average standards for social sustainability.
The company also adopts a Chemical Management protocol, in line with the ZDHC Roadmap to Zero programme.
RECYCLED NYLON YARN
The recycled yarn is then woven into a fine regenerated nylon fabric
in Northern Lombardy, near Como, Italy.
TRUE TRIBE's supplier, purely specialised in technical sportswear,
creates sophisticated light-weight fabrics without compromising
on performance and durability.
Produced exclusively in Italy, the organisation relies on a local
supply chain to guarantee fair wages, safety and health conditions
above average standards for social sustainability.
The company also adopts a Chemical Management protocol, in line
with the ZDHC Roadmap to Zero programme.
HARDWARE
SWISS LUXURY HARDWARE
Each piece is then assembled with RIRI durable hardware made in Mendrisio, Switzerland.
Since its establishment in 1936, RIRI is one of the leading zipper manufacturers in the world.
Creating unique products with a tradition in high-end craftsmanship.
Low energy and water consumption processes
Corporate Sustainability Management System
Materials and Recycling
Processes without hazardous chemicals
Traditional materials with low environmental impact
Ethical practices along the supply chain
Material and responsibly managed forests
SWISS LUXURY HARDWARE
Each piece is then assembled with RIRI durable
hardware made in Mendrisio, Switzerland.
Since its establishment in 1936, RIRI is one of the leading zipper
manufacturers in the world. Creating unique products with
a tradition in high-end craftsmanship.
ACCESSORIES
FRENCH ACCESSORIES
TRUE TRIBE sources its laces from La Société Choletaise de Fabrication.
The company has its roots in the Cholet area in France, a region known
for its enduring know-how in
textile and footwear manufacturing.
FRENCH ACCESSORIES
TRUE TRIBE sources its laces from
La Société Choletaise de Fabrication.
The company has its roots in the Cholet area in France,
a region known for its enduring know-how in textile and
footwear manufacturing.
MANUFACTURING
MADE IN FRANCE
Starting 2021, the garments will also be handcrafted in France, in TRUE TRIBE's Parisian atelier.
The brand adopts a highly integrated supply chain whilst taking advantage of Europe’s leading textile know-how.
MANUFACTURING
MADE IN FRANCE
Starting 2021, the garments will also be handcrafted in
France, in TRUE TRIBE's Parisian atelier.
The brand adopts a highly integrated supply chain whilst
taking advantage of Europe’s leading textile know-how
REDUCING ENVIRONMENTAL FOOTPRINT
REDUCTION OF PACKAGING
TRUE TRIBE limits packaging to meet its “bare minimum” mantra.
All products are securely encased in a handy reusable pouch crafted out of 100% ECONYL regenerated nylon.
This method ensures safe deliveries while eliminating the use of non-essential packaging.
TRANSPORT OPTIMISATION
As TRUE TRIBE moves forward in creating its second atelier, it will implement strategies that limit dependability
on air freight transport and shift to transportation methods that generate the least amount of greenhouse emissions.
TRUE TRIBE is seeking solutions that involve electric vehicles to deliver raw materials directly from bordering
countries to be assembled in our workshop.
REDUCING ENVIRONMENTAL FOOTPRINT
REDUCTION OF PACKAGING
TRUE TRIBE limits packaging to meet its “bare minimum” mantra.
All products are securely encased in a handy reusable pouch crafted out of 100% ECONYL regenerated nylon. This method ensures safe deliveries while eliminating the use of non-essential packaging.
TRANSPORT OPTIMISATION
As TRUE TRIBE moves forward in creating its second atelier, it will implement strategies that limit dependability on air freight transport and shift to transportation methods that generate the least amount of greenhouse emissions.
TRUE TRIBE is seeking solutions that involve electric vehicles to deliver raw materials directly from bordering countries to be assembled in our workshop.
CIRCULARITY PROGRAMMES
TRIBECYCLES PROGRAMME
TRUE TRIBE has implemented a “TribeCycles” recycling programme aimed at encouraging its consumers to actively participate in a more circular economy.
Once the garments are worn out, customers are incentivised to send back their used product in exchange for a 20% discount on their next purchase.
TRUE TRIBE then takes the responsibility to ensure the item is sent back to its supplier to be regenerated into a new nylon.
CIRCULARITY PROGRAMMES
TRIBECYCLES PROGRAMME
TRUE TRIBE has implemented a “TribeCycles” recycling programme aimed at encouraging its consumers to actively participate in a more circular economy.
Once the garments are worn out, customers are incentivised to send back their used product in exchange for a 20% discount on their next purchase.
TRUE TRIBE then takes the responsibility to ensure the item is sent back to its supplier to be regenerated into a new nylon.
TRIBEREPAIRS PROGRAMME
TRUE TRIBE also provides a garment repair and renovation service through
its atelier for users participating in the TRIBECYCLES PROGRAMME.
Clients have the opportunity to send back any other article of clothing
for restoration free of charge with their worn TRUE TRIBE products.
TRIBEREPAIRS PROGRAMME
TRUE TRIBE also provides a garment repair and renovation service through
its atelier for users participating in the TRIBECYCLES PROGRAMME.
Clients have the opportunity to send back any other article of clothing for restoration free of charge with their worn TRUE TRIBE products.
PRODUCT CARE
TRUE TRIBE washing & care guidelines are set to reduce micro-fibre pollution from waterways.
WASH LESS - Utilising washing bags such as GUPPYFRIEND to capture micro-fibres shedding off of garments.
MACHINE WASH - 30 DEGREES
DO NOT TUMBLE DRY
DO NOT BLEACH
DO NOT DRY CLEAN
PRODUCT CARE
TRUE TRIBE washing & care guidelines are set to reduce micro-fibre pollution from waterways.
WASH LESS - Utilising washing bags such as GUPPYFRIEND to capture micro-fibres shedding off of garments.
MACHINE WASH - 30 DEGREES
DO NOT TUMBLE DRY
DO NOT BLEACH
DO NOT DRY CLEAN
SUPPORTED CAUSES
TRUE TRIBE participated in reforestation projects, through Greenpop, a social enterprise based in Cape Town, South Africa.
Greenpop's mission is to plant trees and establish green communities across Sub-Saharan Africa. The group fights towards
combating the world's most rapidly urbanising continent through projects in forest restoration,
urban greening and sustainable development.
When TRUE TRIBE’S founder travelled to Western Australia back in 2015, he was shocked to discover the harsh inequalities
faced by many aboriginals living there.
TRUE TRIBE decided to partner with NGO - Survival and donates part of its turnover to support the cause and help defend
the rights of indigenous people around the world.
“Survival International fights alongside indigenous peoples all over the world."
- Davi Kopenawa (Yanomami Shaman)
SURVIVAL is a leader in investigating mistreatment committed by governments and corporations. The aim is to support agencies
like SURVIVAL that amplify indigenous voices on the global stage.
SUPPORTED CAUSES
TRUE TRIBE participated in reforestation projects, through Greenpop, a social enterprise based in Cape Town, South Africa.
Greenpop's mission is to plant trees and establish green communities across Sub-Saharan Africa. The group fights towards combating the world's most rapidly urbanising continent through projects in forest restoration, urban greening and sustainable development.
When TRUE TRIBE’S founder travelled to Western Australia back in 2015, he was shocked to discover the harsh inequalities faced by many aboriginals living there.
TRUE TRIBE decided to partner with NGO - Survival and donates part of its turnover to support the cause and help defend the rights of indigenous people around the world.
“Survival International fights alongside indigenous peoples all over the world."
- Davi Kopenawa (Yanomami Shaman)
SURVIVAL is a leader in investigating mistreatment committed by governments and corporations. The aim is to support agencies like SURVIVAL that amplify indigenous voices on the global stage.
TRUE TRIBE projects to increase its involvement with HEALTHY SEAS. The organisation focuses on protecting marine biodiversity by collecting ghost fishing nets from the bottom of the seas across Europe.
TRUE TRIBE invests in building a diverse foundation to combat ecological and social crisis through its involvement in various platforms as to expand their reach.
TRUE TRIBE projects to increase its involvement with HEALTHY SEAS. The organisation focuses on protecting marine biodiversity by collecting ghost fishing nets from the bottom of the seas across Europe.
TRUE TRIBE invests in building a diverse foundation to combat ecological and social crisis through its involvement in various platforms as to expand their reach.
