BARE MINIMUM

Wild at heart is the moniker of this French brand - though that sentiment could be equally well applied to the brand’s founder,
Paris born Alexandre Sundberg. In fact, the brand was born out of his desire to explore a more rugged form of existence.

This gave rise to True Tribe and its “Bare Minimum” approach, emphasising maximum freedom - both of movement and spirit.

True Tribe channels this ethos through timeless collections which comprise of versatile shorts to swim, relax or work out in and
a range of jackets.



SUSTAINABLE

True Tribe uses sustainable fabrics ECONYL® and NEWLIFYARNS TM, made from recycled bottles and fishing nets to create
each collection.

Embracing slow fashion, True Tribe has set up a small atelier in Karachi, Pakistan, in which working conditions drastically differ
from the country’s usual standards: spacious villa and garden, gym facilities, kitchen for all employees etc.

BARE MINIMUM

Wild at heart is the moniker of this French brand - though that sentiment could be equally well applied to the brand’s founder,
Paris born Alexandre Sundberg. In fact, the brand was born out
of his desire to explore a more rugged form of existence.

This gave rise to True Tribe and its “Bare Minimum” approach, emphasising maximum freedom - both of movement and spirit.

True Tribe channels this ethos through timeless collections which comprise of versatile shorts to swim, relax or work out in and a range of jackets.



SUSTAINABLE

True Tribe uses sustainable fabrics ECONYL® and NEWLIFYARNS TM, made from recycled bottles and fishing nets to create each
collection.

Embracing slow fashion, True Tribe has set up a small atelier in Karachi, Pakistan, in which working conditions drastically differ
from the country’s usual standards: spacious villa and garden,
gym facilities, kitchen for all employees etc.


ABORIGINAL ART

While traveling in the secluded Kimberley region of North West Australia, Alexandre learned about tribal aboriginal art and began working closely with SS20 program to bring this artwork to life through his collection. This season 3 aboriginal prints are used throughout the collection.


ABORIGINAL ART

While traveling in the secluded Kimberley region of North West Australia, Alexandre learned about tribal aboriginal art and began working closely with SS20 program to bring this artwork to life through his collection. This season 3 aboriginal prints are used throughout the collection.


ABORIGINAL PEOPLE

FOUNDER’S VALUES

What emerged out of the Australian expedition, was a determination to help defend the rights of aboriginal people around the world. True Tribe has partnered with an NGO - Survival, and donates part of its turnover to support this cause.

ABORIGINAL PEOPLE
FOUNDER’S VALUES

What emerged out of the Australian expedition, was a determination to help defend the rights of aboriginal people around the world. True Tribe has partnered with an NGO - Survival, and donates part of its turnover to support this cause.


True Tribe collaborates with Antoinette et Freddy, a French design house that works

closely with aboriginal artists around the world to produce vibrant handrawn-motifs.

True Tribe collaborates with Antoinette et Freddy, a French design house that works closely with aboriginal artists around the world to produce vibrant handrawn-motifs.