COOKIE POLICY

www.truetribe.paris

This Cookie Policy explains how TRUE TRIBE (operated by SUNBERG SAS) uses cookies and similar technologies on the website www.truetribe.paris (the "Site"). The Site is operated on the Shopify e-commerce platform, with infrastructure services provided by OVH.

This policy is issued in accordance with Article 82 of the French Data Protection Act, Articles 5(3) and 6 of the ePrivacy Directive (2002/58/EC), the GDPR, and the latest guidance of the Commission Nationale de l'Informatique et des Libertés (CNIL).

1. WHAT IS A COOKIE?

A cookie is a small text file placed on your device (computer, smartphone, tablet) when you visit a website. Cookies enable websites to recognise your device, remember your preferences, and improve your browsing experience. They may be set by us ("first-party cookies") or by third parties whose services we use ("third-party cookies").

Similar technologies include pixels, web beacons, local storage, and tags. References to "cookies" in this policy should be understood as covering these technologies where relevant.

2. CATEGORIES OF COOKIES WE USE

2.1 Strictly necessary cookies

These cookies are essential for the operation of the Site and cannot be disabled. They allow you to navigate the Site, use core features such as the shopping cart and checkout, and complete transactions. They do not require your consent under applicable law.

Examples of strictly necessary cookies (set by the Shopify platform):

• Session cookies that maintain your shopping cart and login state;

• Security cookies that protect against fraud and unauthorised access;

• Load-balancing and Content Delivery Network cookies that ensure the Site functions properly;

• Cookie consent cookies that record your cookie preferences.

2.2 Functional cookies

These cookies enable enhanced functionality and personalisation, such as remembering your selected currency, country, or language preference. They may be set by Shopify or by us on our behalf.

2.3 Analytics cookies

These cookies allow us to understand how visitors interact with the Site, by collecting and reporting information about Site usage. They help us improve the Site's performance and user experience. These cookies require your prior consent.

Analytics providers used:

• Shopify Analytics (built into the e-commerce platform);

• Google Analytics 4 (Google Ireland Ltd.) configured with IP anonymisation and in line with CNIL guidance.

2.4 Marketing and advertising cookies

These cookies track your browsing activity to deliver advertising relevant to your interests, and to measure the effectiveness of our marketing campaigns. They may also enable retargeting on third-party platforms. These cookies require your prior consent.

Marketing partners we may work with:

• Meta (Facebook, Instagram) Pixel for ad delivery and conversion measurement;

• Google Ads for advertising and conversion tracking;

• TikTok Pixel for advertising on TikTok;

• Pinterest Tag (where applicable) for advertising on Pinterest;

• Other marketing platforms as disclosed in our cookie banner from time to time.

2.5 Social media cookies

These cookies enable social media features on the Site, such as content sharing, embedded videos from YouTube or Instagram, and links to our channels on Instagram, YouTube, TikTok, LinkedIn, and Spotify. They may be set by social media platforms and used to track your activity across the web. They require your prior consent.

3. ILLUSTRATIVE LIST OF COOKIES

The following table provides an illustrative overview of the cookies typically used on the Site. The actual list of cookies deployed may vary as we add or remove tools. The live, up-to-date list of all cookies and their purposes can be consulted at any time via the cookie preference centre accessible from the footer of the Site.

Cookies set by third-party providers are governed by the privacy policies of those providers. We encourage you to consult their respective policies for detailed information.

4. YOUR CONSENT

When you first visit our Site, a cookie consent banner allows you to:

• Accept all cookies;

• Reject all non-essential cookies (with the same ease as accepting them, in accordance with CNIL guidance);

• Customise your choices by category.

Strictly necessary cookies are placed without consent, as permitted by law. All other cookies, including analytics, marketing, and social media cookies, are placed only after you give your explicit consent.

Your consent is stored for 6 months. After this period, you will be asked again to renew your choices. You may also withdraw or modify your consent at any time via the "Cookie preferences" link in the footer of the Site.

5. MANAGING YOUR COOKIES

You can manage your cookie preferences in three ways:

• Via our cookie preference centre, accessible at any time via the "Cookie preferences" link in the footer of the Site.

• Through your browser settings: most browsers allow you to view, manage, delete, and block cookies. Please refer to your browser's help section for instructions.

• Through specific opt-out tools provided by third-party platforms (for example, Google Ads Settings, Meta Ad Preferences, TikTok ad preferences, the NAI opt-out, and the EDAA opt-out at www.youronlinechoices.eu).

Disabling certain cookies may affect your experience on the Site. For example, disabling strictly necessary cookies will prevent you from completing a purchase.

6. DATA COLLECTED VIA COOKIES

Depending on the cookies used, the data collected may include:

• Technical data: IP address (often anonymised), browser type, device type, operating system, language;

• Behavioural data: pages viewed, time spent, click paths, referral source;

• Marketing data: ad impressions, ad clicks, conversion events.

For information on how we process this data, your rights, and retention periods, please refer to our Privacy Policy.

7. INTERNATIONAL TRANSFERS

Some of the third-party cookie providers used on the Site (including Shopify, Google, Meta, and TikTok) may transfer data outside the European Economic Area, including to the United States, Canada, and other jurisdictions. Such transfers are subject to appropriate safeguards under the GDPR, including Standard Contractual Clauses and, where applicable, the EU-US Data Privacy Framework. Further information is available in our Privacy Policy.

8. CHANGES TO THIS COOKIE POLICY

We may update this Cookie Policy from time to time to reflect changes in our practices, technologies, or applicable law. The most current version is always available on the Site.

9. CONTACT

For any questions about this Cookie Policy or our use of cookies, please contact us at:

• Primary email (data protection and general enquiries): contact@truetribe.paris

• Client services: relations@truetribe.paris

• Postal address: SUNBERG SAS / TRUE TRIBE, 5 rue Étienne Marcel, 75001 Paris, France

For complaints, you may also contact the Commission Nationale de l'Informatique et des Libertés (CNIL) at www.cnil.fr.