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Journal

A swimmer jumping from dark rocks into sunlit water.

Salt, Sun, Chlorine

How a swim short lives for years. Three enemies, four habits.

Recovered fishing nets in white, rust and brown, piled for regeneration.

The Second Life of a Fishing Net

How a garment gets unbuilt to the molecule and built back. Chemistry, not virtue.

A lone figure at a small pool in open desert where lakes once stood.

The First Swimmers

The oldest picture of a swim sits in one of the driest places on earth.

Swimrun athletes swimming in a line through clear turquoise water, seen from below the surface.

Island to Island

You never change clothes. That is the whole sport.

The empty beach at Pampelonne out of season, loungers in a line along pale sand.

Club 55, Pampelonne

A storm, a borrowed oven, and seventy years of refusing to become something else.

A swimmer standing chest-deep in calm open water, looking out before the first stroke.

Before the First Stroke

Water starts working on the body at the waist, before the swimming does.

The founder as a small boy beside his father in a cotton field in bloom in the Indus Valley.

Proudly Not Made in France

We make our clothes in the Indus Valley, where cotton has been woven for four thousand years.

Three generations at a long outdoor table under a vine pergola, late lunch with hills behind.

The Mediterranean diet is not a shopping list. It is a table, with people at it.

Haenyeo divers resting on volcanic rocks at Jeju in 1971, floats and hooks beside them.

The record book opens in 1950. The work is at least three thousand years older.

A pair of faded swim shorts lying on white sand.

A Short History of the Swim Short

The garment we make had to be legalized. This is not a metaphor.

The sewing floor at Zero Waste Studio, makers at their machines in a white room.

Three Hours, One Pair

Inside the Karachi studio, hand by hand.

A man in pale swim shorts standing barefoot in Egypt's White Desert at dusk, chalk formations behind him.

Collection Notes

Sounds of Silence

Every swim brand shoots the beach. We drove into the Sahara instead.

A swimmer gliding underwater in green-blue open water.

The Sport That Doesn’t Spend You

Every sport borrows from the body. One of them pays it back.